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Meta Ads Growth System

Turn Facebook & Instagram Into a Predictable Lead Machine

We build high-converting Meta ad systems for local service businesses -- from scroll-stopping creative to lead capture to booked appointments, fully automated from click to close.

"We don't just run ads. We engineer predictable customer acquisition systems for local service businesses." -- Helena & Austin Harris, Founders
Lead Conversion
34.8%
↑ 12.3% this week
ROAS
5.2x
Return on Ad Spend
New Lead Captured
Just now · via Meta Lead Form
*Example campaign performance shown for illustration
The Problem The Solution Lead Qualification Reporting Pricing

Most Local Businesses Get
Meta Ads Wrong.

They boost a post, run a few ads, and hope. That's not a system -- it's a guess.

Wasted Ad Spend

Boosting posts with no strategy, no tracking, and no idea what's actually working.

No Retargeting

Losing the 98% of people who see an ad and don't convert on the first visit.

Generic Creative

Same stock-photo ads everyone else runs -- nothing that stops the scroll.

Weak Lead Capture

Sending clicks to a homepage instead of a page built to convert.

No Follow-Up System

Leads come in and sit in a Facebook inbox for days before anyone responds.

Low-Quality Leads

Tire-kickers who click but never call, message, or book.

Vanity Metrics

Tracking likes and reach instead of leads, bookings, and revenue.

Set-and-Forget Campaigns

Ads launched once and never tested, refreshed, or optimized again.

No Attribution

No idea which ad, audience, or creative actually drove the sale.

A Complete Meta Ads
Growth Ecosystem

Not just ads. A full customer acquisition machine that runs 24/7.

Meta Ads
Landing Page
Lead Form
Qualification
CRM
Email / SMS
Booking
Retention
Retargeting

Fully Automated Pipeline

From the moment someone sees your ad to the moment they become a repeat customer -- every step is automated, optimized, and measured.

  • Instant lead response (under 60 seconds)
  • Automated nurture sequences
  • Smart retargeting for unconverted leads
  • Retention loops for repeat business
Pipeline Overview● Live
Impressions24,831
Clicks1,247
Leads312
Booked89
*Example pipeline data shown for illustration

Not All Leads Are Equal

Our system is designed to prioritize buyers, not browsers. Every lead is scored, qualified, and routed for maximum conversion.

Instant Lead Form Qualification

Smart intake questions that capture intent and filter tire-kickers in real time.

Purchase Intent Scoring

AI-powered scoring ranks leads by likelihood to convert within 7 days.

Automated Lead Routing

Hot leads routed instantly. Cold leads nurtured through sequences.

Customer Segmentation

Organize leads by service interest, budget, and urgency.

Sample Qualification Form
Urgent
Just Researching
Reserve Appointment
Lead Score: 92/100 -- HIGH PRIORITY

Zero Friction Lead Handoff

From lead capture to appointment confirmation -- everything is automated.

Meta FormLead Capture
CRMData Sync
EmailInstant Send
SMSMobile Alert
Client AlertReal-Time
BookingAppointment

Instant Response

Lead captured. Client notified in under 60 seconds. No delays, no missed opportunities.

Lead Tagging

Automatic categorization by service type, budget, urgency, and other details. Organized out of the box.

Follow-Up Sequences

Automated email/SMS sequences nurture leads who don't convert immediately. Keeps your business top-of-mind.

Building Lifetime Customers

We build customer acquisition systems -- not one-time campaigns. Every touchpoint is designed to convert and retain.

Retargeting Audiences

Website Visitors

Re-engage people who visited but didn't convert.

Video Viewers

Target people who watched 50%+ of your ads.

Lead Form Engagers

People who clicked but didn't submit.

Repeat Customers

Drive 2nd, 3rd, and 4th bookings with lifecycle ads.

LIFETIME VALUE OPTIMIZATION
1st BookingBaseline
2nd Booking (avg. 6 weeks)+Repeat Revenue
3rd Booking (avg. 12 weeks)+Repeat Revenue
12-Month Customer ValueCompounding
Every customer is worth far more than their first booking. Our retargeting keeps them coming back. *Illustrative example -- actual figures vary by industry and average ticket size.

Data-Driven Growth

Real-time dashboards. Weekly optimization. Continuous improvement.

Live Campaign Performance

● Real-time
Cost Per Lead
$11.50
↓ 8% vs last week
Click-Through Rate
4.2%
↑ 1.3% vs last week
ROAS
5.8x
On track for 5x+
Booking Rate
38%
↑ 3% vs last week

Lead Volume Trend (Last 7 Days)

Conversion Funnel

Impressions24,831
Clicks1,247
Leads312
Booked89
*Sample dashboard shown for illustration -- your reporting reflects your actual campaign data

Weekly Optimization

Every Monday: deep-dive performance analysis. Identify winners and underperformers.

Creative Refreshes

Ad fatigue happens. New creative launched regularly to maintain engagement.

Budget Scaling

When campaigns hit performance targets, we scale aggressively -- more leads at the same cost.

Why Ekko Strategies

Specialized in Local Service Growth

We don't work with everyone. We specialize in service businesses -- pet grooming, lawn care, cleaning, plumbing, and trades. We understand your market.

Meta Ads Expertise

We've studied what makes local customers click, fill out forms, and book. Our creative and funnels are built on real ad performance data, not guesswork.

Creative + Data

Pretty ads don't work. ROI-focused ads work. We combine strong creative with obsessive data analysis for maximum conversion.

Growth Partner, Not Vendor

We succeed when you succeed. Your growth targets become our growth targets -- transparent reporting, real partnership.

THE FOUNDERS
Helena Harris
Helena Harris
Co-Founder & Strategy Lead

8+ years in digital marketing. Specializes in Meta advertising and lead generation strategy for local businesses.

Austin Harris
Austin Harris
Co-Founder & Execution Lead

CRM automation expert. Builds the systems that turn leads into customers. Obsessed with optimization and results.

Meet Your AI Lead Specialist

Intelligent chatbot that qualifies, nurtures, and books appointments 24/7 -- so you only deal with hot leads ready to confirm.

How It Works

1

Lead Captured

Meta form collects contact info and service details instantly.

2

AI Chatbot Engages

Instantly sends a personalized SMS with a warm greeting.

3

Service Identification

Bot asks what they're looking for and learns their exact need.

4

Price Transparency

Sends a clear price or range up front. No sticker shock.

5

Availability Check

Bot asks what works best and learns their preferred date and time.

6

You Get the Handoff

Receive a summary -- name, service, price, preferred time. Just confirm. Done.

Ekko AI● Online
Hi Jordan! Thanks for reaching out -- what can we help you with today?2:47 PM
I need a quote for a routine service call2:48 PM
Got it! A standard service call runs $89. Does that work for you?2:48 PM
Yes! When can you come out?2:49 PM
✓ Handoff Ready for Confirmation

24/7 Availability

Bot works while you sleep. Leads get instant responses at 11pm, 3am, whenever. Never miss a lead again.

Zero Manual Nurturing

No texting back and forth. No email sequences. Bot handles the entire conversation. You just confirm.

Only Hot Leads

By the time they reach you, they've already committed to service, price, and time. Conversion rate improves.

Want full automation? Pair Meta Ads with our AI Receptionist service -- it doesn't just prep leads, it can book appointments directly into your calendar, 24/7.

Learn More →

Running an online store instead of a local service business? Check out Meta Ads for Ecommerce -- built around catalog ads, cart-abandonment retargeting, and ROAS.

Learn More →

Simple. No Hidden Fees.

Month-to-month. No long-term contracts.

Meta Ads
Meta Ads (Facebook & Instagram)
$499/mo + ad spend
+ $499 one-time setup -- pixel installation, ad account setup, audience buildout, and campaign architecture
  • Facebook & Instagram campaign management
  • Lead gen, conversion & retargeting campaigns
  • Weekly creative refresh
  • Weekly optimization & audience testing
  • Monthly reporting
Get Started →
Want to bundle Meta Ads with other channels? See full pricing →
No Long-Term Contracts

Month-to-month. Cancel anytime, no questions.

Results in 30 Days

First leads typically arrive within 2-4 weeks.

Transparent Reporting

Monthly dashboards. No surprises. Full transparency.

Let's Build Your Meta Ads Growth Machine

Ekko Strategies helps local service businesses scale with modern advertising systems designed to generate consistent, qualified leads.

Ready to turn your ad spend into booked appointments? Let's talk growth.