Full-funnel Facebook & Instagram advertising built for online stores -- dynamic product ads, cart-abandonment retargeting, and Advantage+ Shopping campaigns designed to scale revenue, not just clicks.
Broad targeting, no retargeting structure, and stale creative are the biggest reasons ecommerce ad accounts underperform.
Shoppers add to cart and leave -- with no system built to bring them back.
Spending on cold audiences with no full-funnel structure to capture demand.
The same creative running for months, quietly driving CPMs up and ROAS down.
All the budget goes to new customers -- none to turning buyers into repeat buyers.
Every stage of the customer journey gets its own audience, creative, and goal -- from first impression to repeat customer.
Reach new, high-intent shoppers who look like your best customers using Advantage+ Shopping campaigns and lookalike audiences built from your purchaser data.
Bring back the shoppers who viewed a product, added to cart, or started checkout but didn't buy -- with the exact product they were looking at.
Turn one-time buyers into repeat customers with post-purchase campaigns built around your product's natural repurchase cycle.
We sync your full product catalog to Meta so every SKU can be dynamically advertised to the shoppers most likely to buy it -- no manually building an ad for every product.
Your product feed connects directly to Meta -- titles, images, prices, and availability stay in sync automatically.
Meta auto-generates personalized ads for each shopper based on the exact products they viewed or added to cart.
Sold out a product? Changed a price? Your ads update automatically -- no manual edits required.
A rough estimate based on typical ecommerce performance. Your actual ROAS will vary by product, price point, and market.
We test and rotate formats on a regular cadence so your ads keep converting instead of quietly losing performance to fatigue.
A hero video or image with a scrollable product grid underneath.
Authentic, creator-style videos that outperform polished studio ads.
Multiple products or benefits in a single swipeable ad unit.
Reviews, UGC, and testimonials layered into ad creative for trust.
Every account is built with prospecting, retargeting, and loyalty campaigns from day one -- not just cold traffic.
We get your product catalog fully synced and optimized so dynamic ads work the way they're supposed to.
Ongoing creative refresh and testing to keep CPMs down and ROAS up as campaigns scale.
We currently manage over $150,000/month in total ad spend across client accounts -- all handled directly by our own team.

8+ years in digital marketing. Specializes in Meta advertising and full-funnel strategy.

Builds the tracking, catalog, and reporting systems behind every ecommerce account.
Month-to-month. Cancel anytime, no questions.
Prospecting, retargeting, and loyalty from day one.
Real ad spend, managed entirely in-house.
Ekko Strategies builds full-funnel Meta Ads systems for ecommerce brands -- from first impression to repeat customer.